Psychologist and economist Daniel Kahneman showed that people are often more motivated by avoiding loss than pursuing gain. In women’s health, fear around breast cancer has heavily influenced conversations about hormone therapy, even when the evidence is more nuanced than many realise.
Understanding how fear shapes decision-making is important for having more balanced, informed conversations about risk and treatment.
#WomensHealth #HormoneHealth #HealthEducation #MenopauseCare #InformedChoices
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